In addition to providing digital marketing and content marketing strategy to clients, I also offer my services as a trainer and course instructor. I have developed a number of masterclasses and workshops for various organizations, including Avado Learning and Singapore’s Civil Service College.
Content Marketing: Lessons from Hollywood (1 day or 2 day workshop)
This masterclass introduces to Marketing executives what content marketing is and why brands need to transition from a campaign-led to a content-led marketing strategy and what brands can learn from the modern entertainment industry:
- Advertising & marketing in the age of digital media: why brands can no longer rely on Interruption as a means of communicating with target audiences.
- Learning from the masters of storytelling: how Hollywood provides brands with the building blocks of storytelling from the three-Act story structure, to character archetypes to transmedia storytelling.
- How brands can benefit from having its own audience: a pre-customer database that becomes the cornerstone of your brands digital demand generation strategy.
This masterclass gets praise for its insights and relevance, especially for its many references to movie examples from Marvel and Star Wars.
In the two-day version, participants are split into groups and, using the principles taught during the classes, come away with the concept and outline of a short film for your brand!
Click here to preview some excerpts from the Lessons from Hollywood masterclass here.
For more information on this masterclass, fill out your name, email and a short description of why you would like to join this course in the form below:
Miguel Bernas 