When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job."
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.
We had a very busy day yesterday. A fire in one of SingTel's facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore. Thankfully no one was injured. Our dedicated engineers worked through the night to restore service. For me I will also remember it as the day we tweeted some Singapore Civil Defence... Continue Reading →
Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your social media marketing team needs to have the know-how, the creativity and the authority to take advantage of events as they happen to create relevance and excitement around your brand.... Continue Reading →
This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing strategies.
Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all, videos are excellent for showing a lighter, more human side.
SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon
Commander Hadfield will always be remembered for this perfect moment captured in 5:31 minutes of film.