Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

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What talent contests can teach you about getting a job

Talent auditions are not very different from any other job interview. Here are five useful lessons from the SingTel Casting Call 2011 that can be applied to any job application. Singtel Casting Call 2011, originally uploaded by phatfreemiguel. Talent contests! From American Idol to The Voice, anyone who works in the media industry should be... Continue Reading →

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