Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is always something new to learn. And more often than not, those lessons come from people much younger than myself.
What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →
For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for life. Even today, this is still considered conventional wisdom, especially in Asia where large conglomerates dominate several industries. I once had one of those “stable” jobs, a marketing management position... Continue Reading →
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.
We had a very busy day yesterday. A fire in one of SingTel's facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore. Thankfully no one was injured. Our dedicated engineers worked through the night to restore service. For me I will also remember it as the day we tweeted some Singapore Civil Defence... Continue Reading →
This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing strategies.
Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all, videos are excellent for showing a lighter, more human side.
At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are among the fastest growing Customer Support channels.