LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.

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Social Media matters to brands

At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are among the fastest growing Customer Support channels.

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