LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.


Social Media matters to brands

At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are among the fastest growing Customer Support channels.

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