When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job."
If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to that brand.
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.
This is a new age and most executives still struggle to understand how social media works and how it impacts a company's sales and marketing strategies.
Commander Hadfield will always be remembered for this perfect moment captured in 5:31 minutes of film.
"It's naive to think a single comment is capable of instantly reversing sentiment but sometimes, that isn't the point. Sometimes the point is standing up for what your values are and what your brand represents."
Always a proud moment when your team gets an award. Even more so when the recognition comes from their peers. My team (L-R: Leya Teo, Priscilla Tan, Lydia Ng) got a special award today from SingTel's VP of Consumer Marketing, Johan Buse (Center) for their outstanding work on the digital campaign for Samsung Galaxy SIII.... Continue Reading →
On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with young consumers. Months after I joined SingTel in 2011, we began implementing our new social media strategy, focused mainly on building a fan base in Facebook and developing Facebook into... Continue Reading →