The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job." 

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5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.

When “Fans” go too far

"It's naive to think a single comment is capable of instantly reversing sentiment but sometimes, that isn't the point. Sometimes the point is standing up for what your values are and what your brand represents."

How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with young consumers. Months after I joined SingTel in 2011, we began implementing our new social media strategy, focused mainly on building a fan base in Facebook and developing Facebook into... Continue Reading →

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