Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

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Social Media Tech and Philippine Politics

What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your social media marketing team needs to have the know-how, the creativity and the authority to take advantage of events as they happen to create relevance and excitement around your brand.... Continue Reading →

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