If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.
Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry and add your comments. If you met up with an old colleague or met someone interesting at an industry event, people are probably interested in your photos. Even better, write an article yourself or make a video.
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media. In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences. https://youtu.be/WhZheHdKfxQ In this... Continue Reading →
In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to consume. That means learning how to think like media companies. https://youtu.be/CRzZ9Te5Rqg
Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel superheroes and Content Marketing. In my presentation Why Brands Must Think and Behave Like Media Companies: Rethinking Marketing with Lessons from Hollywood, I discuss why consumers in the digital media... Continue Reading →
The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather than avoid.