If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.
On LinkedIn: People follow People
Three Simple Tips for your LinkedIn profile, Star Wars Edition
Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry and add your comments. If you met up with an old colleague or met someone interesting at an industry event, people are probably interested in your photos. Even better, write an article yourself or make a video.
Content Marketing: FAQs
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
What Brands Must Learn from the Entertainment Industry, Part 3
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media. In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences. https://youtu.be/WhZheHdKfxQ In this... Continue Reading →
What Brands Must Learn from the Entertainment Industry, Part 2
In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to consume. That means learning how to think like media companies. https://youtu.be/CRzZ9Te5Rqg
What Star Wars and Marvel can teach brands about Content Marketing
Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel superheroes and Content Marketing. In my presentation Why Brands Must Think and Behave Like Media Companies: Rethinking Marketing with Lessons from Hollywood, I discuss why consumers in the digital media... Continue Reading →
Why Brands must also be good storytellers
The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather than avoid.
The Francis Ford Coppola Winery’s “The Red Stain” is an example of cinematic content marketing at its best
"The Red Stain" demonstrates everything I like to talk about when it comes to excellent brand storytelling.
Debunking the short-form content myths
The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.
Miguel Bernas 