On LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.

5 Stories Often Shared on LinkedIn That Have No Basis in Fact

LinkedIn, just like any other social media network, isn’t free of fake news. So you need to be careful that in sharing to your network of contacts, you aren’t inadvertently contributing to the spread of misinformation.

Three Simple Tips for your LinkedIn profile, Star Wars Edition

Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry and add your comments. If you met up with an old colleague or met someone interesting at an industry event, people are probably interested in your photos. Even better, write an article yourself or make a video.

Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can build their own loyal audiences.

Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series

While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between a boy and his dog.

Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.

What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media. In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences. https://youtu.be/WhZheHdKfxQ In this...

What Brands Must Learn from the Entertainment Industry, Part 2

In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to consume. That means learning how to think like media companies. https://youtu.be/CRzZ9Te5Rqg

What Star Wars and Marvel can teach brands about Content Marketing

Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel superheroes and Content Marketing. In my presentation Why Brands Must Think and Behave Like Media Companies: Rethinking Marketing with Lessons from Hollywood, I discuss why consumers in the digital media...