For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media. In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences. https://youtu.be/WhZheHdKfxQ In this... Continue Reading →
In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to consume. That means learning how to think like media companies. https://youtu.be/CRzZ9Te5Rqg
Earlier this week, at the Asean CMO Experience in Kuala Lumpur, Malaysia, I got the chance to talk about my favorite topics: Star Wars, Marvel superheroes and Content Marketing. In my presentation Why Brands Must Think and Behave Like Media Companies: Rethinking Marketing with Lessons from Hollywood, I discuss why consumers in the digital media... Continue Reading →
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.
SingTel won two Bronze Awards at Marketing Magazine's Marketing Effectiveness Awards 2012 for its "Home Without Walls" and "F1 for Everyone" campaigns. Congratulations to the team!
Home Without Walls by SingTel celebrates the amazing connections we make every day that defines and build this world we call home. While each story gathered here is unique, we hope to show that beyond obvious differences, we are all connected by the dreams and aspirations we share.
I had the privilege of presenting a session alongside my good buddy Benjamin Grubbs from Turner. The session was entitled "When Technology Intervenes With Content Development and Execution" and we discussed how new technologies have led to the development of branded video content by brands. I talked about the importance of digital content in the... Continue Reading →