What Brands Must Learn from the Entertainment Industry, Part 2

In the age of on-demand digital media and ad blocking, Brands must move away from interruption-based marketing and instead develop content that audiences want to consume. That means learning how to think like media companies. https://youtu.be/CRzZ9Te5Rqg


What Brands Storytellers Must Learn from Hollywood

Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View's Simon Kearney for their inaugural podcast. The podcast is available on iTunes here. You can also play it below: https://soundcloud.com/simon-kearney-1/the-click2view-content-hour-episode-1  

More Awards for SingTel

SingTel won two Bronze Awards at Marketing Magazine's Marketing Effectiveness Awards 2012 for its "Home Without Walls" and "F1 for Everyone" campaigns. Congratulations to the team!

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