Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can build their own loyal audiences.
Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series
While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between a boy and his dog.
SingTel’s “Home Without Walls”
Home Without Walls by SingTel celebrates the amazing connections we make every day that defines and build this world we call home. While each story gathered here is unique, we hope to show that beyond obvious differences, we are all connected by the dreams and aspirations we share.
SingTel at Ad:tech 2012, Singapore
I had the privilege of presenting a session alongside my good buddy Benjamin Grubbs from Turner. The session was entitled "When Technology Intervenes With Content Development and Execution" and we discussed how new technologies have led to the development of branded video content by brands. I talked about the importance of digital content in the... Continue Reading →