Miguel in the media

Miguel Bernas has been featured in print, television and online over the years as an authority in the digital media & marketing industry in Asia Pacific and spokesperson for brands like Nokia, MTV, CNBC, Yahoo!, Singtel, PayPal and Mediacorp.

190227 Marketing

27 February 2019 – “Miguel Bernas joins Black Marketing as CMO” published in Marketing Interactive.

190227 Mumbrella

27 February 2019 – “Former Mediacorp marketer Miguel Bernas joins Black Marketing as CMO-at-large” published in Mumbrella.

SIngapore Marketer

April-June 2018 – Article “What Brands must learn from the Entertainment Industry” published in The Singapore Marketer.


27 March 2018 – Interviewed for “Digitalisation: Behind the Semantics” on cultural and digital transformation in HRM Asia.

27 February 2018 – Writing about the rewards of mentoring for the BBN TImes.


26 January 2018 – Featured for mentoring students in Nanyang Technological University’s Peak programme in the publication, Hey!


26 December 2017 – Interviewed for his thoughts on Content Marketing by That Content Guy.

7 December 2017 – Quoted in “Competition for talent will be the biggest challenge for Singapore services companies in 2018” in Networks Asia.

171201 HRM Asia - Workday panel

1 December 2017 – Discussing digital and cultural transformation at a panel discussion, published in Human Resource Management Asia.

30 November 2017 – Listed among the newly appointed board members of the Asia Content Marketing Association in Marketing Interactive and Mumbrella.

171127 Marketing Interactive

28 November 2017 – “Miguel to Exit Mediacorp” in Marketing Interactive.

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20 November 2017 – “Getting your consumers to choose your brand time and again” in Marketing Interactive.

170926 Click2View Podcast

2 October 2017 – Interviewed on Content Marketing lessons from Hollywood for Click2View’s podcast.

4 September 2017 – Quoted in “Short-form video: The next big thing in digital marketing” from TechWireAsia.

14 August 2017 – Announced as part of the speaker lineup for Mumbrella 360.

10 August 2017 – Arguing for long form brand content in “Why your ads don’t always need to be short and sweet,” from Marketing Interactive.

170726 Global News Forum

26 July 2017 – Panelist on “Winning new audiences” at the Global News Forum in Singapore.

2 May 2017 – “What brands should consider when selecting an influencer” published in Marketing Interactive.


12 April 2017 – Discussing brands and influencer marketing at Content 360, as featured in Marketing Interactive.


5 August 2017 – Mediacorp’s #ThisIsUs campaign feautured in Marketing Interactive.


5 January 2017 – My article “Why Gen-Xers mourn their idols more than any other generation” published in Esquire.

Desctop screenshot

25 February 2016 – “Miguel Bernas joins Mediacorp” in Marketing Interactive.

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1 February 2016 – “Promote the most important brand of all: Your own” in Marketing magazine’s “The Futurist” issue, print and online editions.

151215 10 Most Engaged Marketers

15 December 2015 – Listed among LinkedIn’s 10 Most Engaged Marketers in 2015, featured in Marketing Interactive and Enterprise Innovation.

4 December 2015 – Departure from PayPal covered in Mumbrella and Marketing Interactive.

2 October 2015 – Coverage of IAB Content Conversations event in Mumbrella. 

30 September 2015 – Acknowledged in the book Managing Online Reputation: How to Protect your Company on Social Media by Charlie Pownall.

Content 360 coverage - Marketing

9 April 2015 – Coverage of “Authentic Content” panel discussion at Content 360 from Marketing Interactive.

140605 Marketing - MB joins Paypal

5 June 2014 – “Miguel Bernas joins Paypal” covered in Campaign Asia and Marketing Interactive.

Miguel Bernas to leave SingTel

15 May 2014 – “Miguel Bernas to leave SingTel” published in Campaign Asia.

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8 April 2014 – “Singtel’s 5 Tips for Digital Content” published in Marketing.

Mumbrella - LinkedIn profiles

9 January 2014 – Mentioned in an article about LinkedIn profiles in Mumbrella.

131217 Social Media Matters Insiders

16 December 2013 – Commenting at Ogilvy’s Social Media Matters Insiders event

131202 Campaign - Branded content p1

131202 Campaign - Branded content p2

2 December 2013 – Interviewed on branded content, published in Campaign.

131127 Campaign Real-time marketing

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27 November 2013 – SingTel’s #Need4GSpeed cited in an article on real-time marketing in Marketing.

131112 Marketing Excellence Awards

12 November 2013 – Thanks to campaigns #HawkerHeores and #Need4GSpeed, SingTel wins Marketer of the Year at Marketing magazine’s Marketing Excellence Awards 2013.

Miguel Bernas at Spikes Asia 2013

16 September 2013 – Discussing SingTel’s success formula for social media and content at Spikes Asia 2013, published in Campaign.

NTUC Fairprice's 'pretentious' expat dinner draws fire

10 September 2013 – Weighing in on NTUC Fairprice campaign controvery, published in Campaign.

14 June 2013 – SingTel’s #Need4GSpeed Twitter campaign is featured in the article “Make Your Brand Story Meaningful” published in the Harvard Business Review.

14 June 2013 – Miguel shares SingTel’s Twitter campaign case study at Ad:tech Singapore 2013, as covered by Digital Market Asia.

Christel Quek interview with Mumbrella

13 June 2013 – Mentioned in interview of Christel Quek in Mumbrella Asia.

26 May 2013 – Preview of Ad:tech Singapore 2013

Campaign - The Importance of Being Social

23 May 2013 – Miguel comments on the importance of social media to SingTel in Campaign.

SingTel stages first real-time social media marketing campaign

1 April 2013 – SingTel’s #Need4GSpeed campaign is featured in Adobo magazine.

Marketing - SingTel gets tweeting

21 March 2013 – The story of Singtel’s #Need4GSpeed campign.

28 January 2013 – Miguel interviewed for launch of Twitter in Singapore by Marketing Interactive.

SingTel-Twitter in e27

25 January 2013 – Miguel at the press briefing for the official launch of Twitter in Singapore; SingTel is its first advertiser, as covered by e27.sg

Campaign - All change in a digital

January 2013 – Miguel participates in Campaign‘s Asia Pacific Digital Decoded rountable, a gathering of “the region’s leading digital thinkers to share new data, ideas and insights into the platforms and technologies transforming the marketing and advertising industries.”

Campaign Asia, November 2012, page 76-77

06-12-2012 10-19

November 2012 – Miguel in “Time for Digital Integration”, Campaign Asia‘s coverage of the Digital Marketing Spotlight event held on 12 October 2012.

20 October 2012 – SingTel’s content strategy for social media is discussed in an article in the Huffington Post.

16 August 2012 – Miguel appears as part of coverage on the APPIES 2012 by Ad Asia.

19 July 2012 – Miguel and wife Jennifer in 8 Days.

24 May 2012 – Miguel (as Director, Digital Marketing, SingTel) featured in an article summarizing key lessons from Digital Matters 2012 in Singapore (Campaign).

2 February 2011 – Miguel joins SingTel as Director, Digital Marketing (Marketing Interactive).

26 May 2010 – Miguel featured together with the founding team of MatchMove Games in a story on up-and-coming Singapore startups. (Straits Times, Digital Life). (As an added bonus, my buddies and former colleagues at Wego.com were also featured in the same article!)

21 December 2009 – Miguel (as Chief Marketing Officer for Matchmove Games) is interviewed on Singapore’s Channel NewsAsia.

2 June 2008 – Miguel Bernas (as Chief Marketing Officer for Wego.com) is interviewed for OgilvyOne’s “Can brands have a social life?”

3 March 2008 – Miguel joins Bezurk.com, later re-branded Wego.com, as Chief Marketing Officer (Marketing Interactive).

25 June 2006 – Miguel is interviewed with Kitai Shinichiro of Japan’s Devilrobots to announce tie-in with launch of Nokia N91 (Milk, Hong Kong).

April 2004 – Miguel joins Nokia as Multimedia Marketing Manager (Marketing & Media).

11 February 2004 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses the popularity of online personals.

21 January 2004 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses how to manage spam.

22 October 2003 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses piracy.

3 October 2003 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses the rise of cameras in mobile phones.

10 September 2003 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses the popularity of video games.

20 August 2003 – Miguel (as Head of Marketing & Communications, Yahoo! Southeast Asia) discusses the rising usage of instant messaging.

3 April 2003 – Miguel describes working at Yahoo! (Marketing & Media)

April 2003 – Miguel Bernas joins Yahoo! as Head of Marketing & Communications, Southeast Asia (Advoice).

21 July 2000 – Miguels joins CNBC Asia as General Manager, Marketing & Communications (Media & Marketing).

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