Each conference represents a chance to stand out and be remembered as the industry leader you are.
One of the most often invoked phrases is the need for companies to “fail fast.” Too often, this is pure lip service.
Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View's Simon Kearney for their inaugural podcast. The podcast is available on iTunes here. You can also play it below: https://soundcloud.com/simon-kearney-1/the-click2view-content-hour-episode-1
With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I participated in a panel discussion at Content 360 in Singapore where this topic was discussed. Here are a few things for brands to consider before working with influencers: Look beyond... Continue Reading →
If you were blindsided by the results of the US elections, it's probably because you relied on your social media news feed for your news. I woke up this morning fully expecting to watch the election returns from the United States show a strong mandate for Hillary Clinton. But if you were like me, by midday (Asia... Continue Reading →
What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →
When driving digital transformation in your organization, your early converts are among your best assets. These are the first employees who have stepped forward to embrace the change...the ones who will win over others and infect them with their enthusiasm.
For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.