Harnessing content to build brands, attract audiences and transform company culture
With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I participated in a panel discussion at Content 360 in Singapore where this topic was discussed. Here are a few things for brands to consider before working with influencers: Look beyond... Continue Reading →
If you were blindsided by the results of the US elections, it's probably because you relied on your social media news feed for your news. I woke up this morning fully expecting to watch the election returns from the United States show a strong mandate for Hillary Clinton. But if you were like me, by midday (Asia... Continue Reading →
What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →
When driving digital transformation in your organization, your early converts are among your best assets. These are the first employees who have stepped forward to embrace the change...the ones who will win over others and infect them with their enthusiasm.
For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.
I decided that I would do what (probably) Prince would have wanted: if you wanted to listen to his music, you had to go and buy his goddamn record.
For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for life. Even today, this is still considered conventional wisdom, especially in Asia where large conglomerates dominate several industries. I once had one of those “stable” jobs, a marketing management position... Continue Reading →
A music playlist is a time machine. I moved into the upstairs bedroom at our house in Berlin Avenue, Quezon City. My career in advertising and marketing was just beginning. I bought my first personal stereo system, which meant for the first time I could listen to my own cassettes and CDs in the privacy... Continue Reading →
I will always be grateful for the opportunity to live in Lee Kuan Yew's Singapore.
