Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for life. Even today, this is still considered conventional wisdom, especially in Asia where large conglomerates dominate several industries. I once had one of those “stable” jobs, a marketing management position... Continue Reading →

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How SingTel Engages Youth Through Social Media

On 23 July 2012, I presented at Marketing to Youth in Singapore. Active community management, Customer Care and engaging content are essentials in maintaining dialogue with young consumers. Months after I joined SingTel in 2011, we began implementing our new social media strategy, focused mainly on building a fan base in Facebook and developing Facebook into... Continue Reading →

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