Singapore’s MOF campaign shows how little is understood about influencer marketing

Influencers are just another touchpoint in the customer journey and not some kind of magic bullet.

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The Kids Are Alright: the Mutual Benefits of Mentoring

Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is always something new to learn. And more often than not, those lessons come from people much younger than myself.

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

Social Media Tech and Philippine Politics

What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →

Promote the Most Important Brand Of All: Your Own

For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for life. Even today, this is still considered conventional wisdom, especially in Asia where large conglomerates dominate several industries. I once had one of those “stable” jobs, a marketing management position... Continue Reading →

I accept the ALS #IceBucketChallenge

I accept the Ice Bucket Challenge and name comedian Hossan Leong, founder of Goodstuph, Pat Law, and CEO of SingTel Yuen Kuan Moon.  I accept the Ice Bucket Challenge for ALS awareness made by Don Anderson, Singapore MD of We Are Social!In turn, I nominate comedian and all-around performer Hossan Leong, founder of Goodstuph, Pat Law,... Continue Reading →

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.

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