The inimitable Buzz Aldrin (2nd from left), posing for a photo with fellow surviving Apollo astronauts in a photo shoot for Forbes. First impressions matter. Try to recall the first time a larger-than-life character appeared on screen in your favorite movie and instantly stole the show. Often your LinkedIn profile is how you make a... Continue Reading →
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job."
https://youtu.be/WhZheHdKfxQ Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content whenever and wherever they want, on the device of their own choosing. In such a world, consumers prefer to pay a subscription fee for quality content – whether news, music or... Continue Reading →
Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is always something new to learn. And more often than not, those lessons come from people much younger than myself.
The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.