4 Ways To Ensure Your Profile Stands Out on LinkedIn

The inimitable Buzz Aldrin (2nd from left), posing for a photo with fellow surviving Apollo astronauts in a photo shoot for Forbes. First impressions matter. Try to recall the first time a larger-than-life character appeared on screen in your favorite movie and instantly stole the show. Often your LinkedIn profile is how you make a... Continue Reading →

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Content Marketing: FAQs

I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

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