LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.

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Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

Social Media Tech and Philippine Politics

What to expect when you frequently criticize President Duterte's government on Twitter If you follow politics in the Philippines today, you will find a country deeply divided along political lines. Much of the conflict centers on how you feel about the extremely popular but controversial President Rodrigo Duterte. Regardless of where you stand in the political... Continue Reading →

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