On LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.

SingTel: Marketer of the Year

SingTel tops the Marketing Excellence Awards 2013 At the Marketing Excellence Awards held in Singapore last night, SingTel won eight Golds, two Silvers, one Bronze and the top Marketer of the Year award. The awards were for SingTel's #Need4GSpeed and #HawkerHeroes campaigns. Read more about the awards here.

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your social media marketing team needs to have the know-how, the creativity and the authority to take advantage of events as they happen to create relevance and excitement around your brand.... Continue Reading →

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all, videos are excellent for showing a lighter, more human side.

Social Media matters to brands

At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are among the fastest growing Customer Support channels.

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