On LinkedIn: People follow People

If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.

April 4, 2019 0

5 tips for digital content

Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.

April 9, 2014 0

Creative Client of the Year

I may be the one that takes home the gong but I share the credit with our agency partners, Ogilvy, BBDO and MEC, SingTel management and most of all my amazing Digital Marketing team at SingTel.

November 20, 2013 2

SingTel: Marketer of the Year

SingTel tops the Marketing Excellence Awards 2013 At the Marketing Excellence Awards held in Singapore last night, SingTel won eight Golds, two Silvers, one Bronze and the top Marketer of the Year award. The awards were for SingTel's #Need4GSpeed and #HawkerHeroes campaigns. Read more about the awards here.

November 13, 2013 0

The day we tweeted some firemen and they tweeted back

We had a very busy day yesterday. A fire in one of SingTel's facilities yesterday afternoon disrupted mobile and broadband services in some parts of Singapore. Thankfully no one was injured. Our dedicated engineers worked through the night to restore service. For me I will also remember it as the day we tweeted some Singapore Civil Defence... Continue Reading →

October 10, 2013 0

Seizing Social Media Moments

Great content in the hands of an empowered team mean social media marketing success Events unfold on social media in real time. That means your social media marketing team needs to have the know-how, the creativity and the authority to take advantage of events as they happen to create relevance and excitement around your brand.... Continue Reading →

September 16, 2013 2

Conveying a Brand Persona through Video

Video is an excellent medium to either educate consumers, especially as telecommunications technologies are increasingly becoming complex, or even sway public opinion. Most of all, videos are excellent for showing a lighter, more human side.

May 30, 2013 1

SingTel’s Digital Marketing team awarded

SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon

May 23, 2013 0

Social Media matters to brands

At SingTel social media is harnessed for every major campaign or product launch. Its social media channels (official Facebook page and @SingTelSupport Twitter handle) are among the fastest growing Customer Support channels.

May 23, 2013 3