Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is always something new to learn. And more often than not, those lessons come from people much younger than myself.
Brand Storytelling is Crucial to Achieving Loyalty
If the consumer feels a brand adheres to the same principles that he himself holds dear, then he is more likely to remain loyal to that brand.
Debunking the short-form content myths
The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.
The Real Reasons You Should Speak at Conferences
Each conference represents a chance to stand out and be remembered as the industry leader you are.
Culture’s vital role in digital transformation
One of the most often invoked phrases is the need for companies to “fail fast.” Too often, this is pure lip service.
What Brands Storytellers Must Learn from Hollywood
Last week I talked about why brands must master storytelling and take their lead from Hollywood with Click2View's Simon Kearney for their inaugural podcast. The podcast is available on iTunes here. You can also play it below: https://soundcloud.com/simon-kearney-1/the-click2view-content-hour-episode-1
What Brands must consider when selecting an influencer
With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I participated in a panel discussion at Content 360 in Singapore where this topic was discussed. Here are a few things for brands to consider before working with influencers: Look beyond... Continue Reading →
Celebrate your Champions
When driving digital transformation in your organization, your early converts are among your best assets. These are the first employees who have stepped forward to embrace the change...the ones who will win over others and infect them with their enthusiasm.
When Obama and the PM appear on your UGC social media campaign
For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.