Content Marketing – The Power of Your Own Audience

Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can build their own loyal audiences.

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How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts at an event called "Engaging the Workforce of the Future" hosted by Workday.  I share some of my thoughts in this series of videos from the panel discussion.  In this... Continue Reading →

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

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