When driving digital transformation within your organization, it’s important to recognize your top internal advocates

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Driving a shift in company culture is no small task, especially in companies with long established ways of working.

This year, Mediacorp began working with Avado and Google to bring employees into Squared Online, an over 20-week online course in digital marketing. This month, the first 22 students from Mediacorp graduated so we decided to throw this first batch of digital advocates a small graduation ceremony, including a small breakfast spread with wine & cheese.

When driving digital transformation in your organization, your early converts are among your best advocates. These are the first employees who have stepped forward to embrace the challenge and blaze a trail. They will be your first internal champions, the ones who will win over others and infect them with their enthusiasm. They are the ones who now speak a common language and will incorporate what they’ve learned in day-to-day business operations.

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Mediacorp’s first batch of “Squares”: early adapters of digital transformation

Events like this, although relatively modest, help to foster a sense of community among these early adaptors. Recognizing their accomplishments and applauding their contributions, not just among their peers but with the senior leadership team, is essential.

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Mediacorp’s first batch of “Squares” not only finished the course but helped drive the March cohort (the programme’s first in APAC) well over of completion and performance averages set in the UK. By the end of the year, over 50 Mediacorp staff from manager- to senior leadership-level from across 13 business units will have gone through Squared Online training. This signifies a significant investment for the company and is yet still one of the first steps towards full digital transformation.