The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media

When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job." 

Advertisements

How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts at an event called "Engaging the Workforce of the Future" hosted by Workday.  I share some of my thoughts in this series of videos from the panel discussion.  In this... Continue Reading →

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

Celebrate your Champions

When driving digital transformation in your organization, your early converts are among your best assets. These are the first employees who have stepped forward to embrace the change...the ones who will win over others and infect them with their enthusiasm.

Blog at WordPress.com.

Up ↑