Why I have managed to constantly adapt to different industries and reinvent my career over more than two decades is because I find there is always something new to learn. And more often than not, those lessons come from people much younger than myself.
For anyone who puts together campaigns like this for a living, here's a list of familiar triumphs that keep social media marketers motivated.
For my parents’ generation, career advice was relatively straightforward: get a high-paying job with a large, stable company and you’re pretty much set up for life. Even today, this is still considered conventional wisdom, especially in Asia where large conglomerates dominate several industries. I once had one of those “stable” jobs, a marketing management position... Continue Reading →
Combining an influencer outreach programme, traditional PR and an initial burst of paid media can give your content that boost it needs to get an audience’s attention and get that Share snowball rolling.
I may be the one that takes home the gong but I share the credit with our agency partners, Ogilvy, BBDO and MEC, SingTel management and most of all my amazing Digital Marketing team at SingTel.
SingTel tops the Marketing Excellence Awards 2013 At the Marketing Excellence Awards held in Singapore last night, SingTel won eight Golds, two Silvers, one Bronze and the top Marketer of the Year award. The awards were for SingTel's #Need4GSpeed and #HawkerHeroes campaigns. Read more about the awards here.
SingTel's Digital Marketing team received another "Oustanding Team" award from SingTel Singapore CEO Yuen Kuan Moon