I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
Isn’t Using Only Paid Media Sufficient?
How Prominent Should My Brand Be?
How Do I Measure ROI?
Can Brands Really Create Content Like Media Companies?
Isn’t Video Production Really Expensive?
Do you approach Content Marketing differently in B2B vs B2C?
How Long or How Short Should a Video Be?
Miguel Bernas 
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