In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media.
In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences.
In this second video, I share some of the building blocks of Storytelling used by the world’s leading entertainment companies. This video also reveals the Brand’s rightful place in the stories they tell.
Finally, in this video I share examples of how even SMEs have succeeded in gathering an audience around their brand and built loyalty through their high value content.
Contact me if you want to know more about how to develop your brand’s content strategy and develop your brand’s own captive audience.