What Brands Must Learn from the Entertainment Industry, Part 3

In this three-part video series, I discuss how brands must harness the power of storytelling and #contentmarketing to succeed in this new era of new digital media.

In this first video, I talk about how digital media has changed consumer expectations and Brands must no longer rely on interruption to reach audiences.

In this second video, I share some of the building blocks of Storytelling used by the world’s leading entertainment companies. This video also reveals the Brand’s rightful place in the stories they tell.

Finally, in this video I share examples of how even SMEs have succeeded in gathering an audience around their brand and built loyalty through their high value content.

Contact me if you want to know more about how to develop your brand’s content strategy and develop your brand’s own captive audience.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

A WordPress.com Website.

Up ↑

%d bloggers like this: