Digital media has changed consumer expectations and tolerances.
We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content whenever and wherever they want, on the device of their own choosing.
In such a world, consumers prefer to pay a subscription fee for quality content – whether news, music or streaming video – provided it is advertising-free. In such a world, interruption is no longer tolerated.
In my talk at Social Selling 2018, I discuss how Brands can move away from interruption and create content that is of genuine interest to consumers. I also share how Brands can learn how to create quality content and build their own audience.