Hossan Leong took over the @SingTel handle on 14 March 2013, inviting consumers to tell him why they #Need4GSpeed. He then turned his favorite tweets into comedy skits which were produced and published within minutes on Youtube.

This is the story behind how that campaign came about.

Read The Anatomy of a Real-Time Social Media Marketing Campaign.

Watch the Best Videos from SingTel’s #Need4GSpeed campaign.