L-R: Loren Shuster (Country Director, Singapore & Emerging Markets, Google), Norman Tan (Deputy Director, Marketing Activation & Innovation, Singapore Tourism Board), Miguel Bernas (Director, Digital Marketing, SingTel), Damien Cummings (Regional Marketing Director, Digital & Social Media, Samsung Asia) and Vernon Vasu (Director, Corporate Marketing and Communications, Health Promotion Board)

I had the privilege of participating in a panel discussion organized by IAB Singapore for its Executive Brand Breakfast series. My fellow panelists were Norman Tan from the Singapore Tourism Board, Vernon Vasu from the Health Promotion Board and Damien Cummings from Samsung. The discussion was moderated by Loren Shuster from Google.

We discussed what we saw as the most important trends in digital media for 2012 and what were likely to be the major developments in 2013. We also shared how digital marketing in our respective organizations is organized and how we prefer to work with partners, whether agencies or media owners.

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