What Brands Must Learn from the Entertainment Industry

https://youtu.be/pvzz4feCqWE Digital media has changed consumer expectations and tolerances. We live in a world of unprecedented consumer choice. Consumers expect to be able to consume content whenever and wherever they want, on the device of their own choosing. In such a world, consumers prefer to pay a subscription fee for quality content – whether news, music or... Continue Reading →

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Why Brands must also be good storytellers

The challenge for brands in the age of consumer choice is this: create content that my target audience will seek out and willingly consume, rather than avoid.

Debunking the short-form content myths

The magical 90-120 sec video formula is a myth propagated by companies who want to sell you 90-120 sec videos (and the platforms that carry them). What most consumers are unwilling to watch for longer than a couple of minutes...is bad content.

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