LinkedIn, just like any other social media network, isn’t free of fake news. So you need to be careful that in sharing to your network of contacts, you aren’t inadvertently contributing to the spread of misinformation.
Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry and add your comments. If you met up with an old colleague or met someone interesting at an industry event, people are probably interested in your photos. Even better, write an article yourself or make a video.
Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can build their own loyal audiences.
While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between a boy and his dog.
Equipped only with a marker pen and a wristwatch, with some help from his buddy on the radio, Gordo Cooper landed his spacecraft with relative pinpoint accuracy.
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job."
Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts at an event called "Engaging the Workforce of the Future" hosted by Workday. I share some of my thoughts in this series of videos from the panel discussion. In this... Continue Reading →