LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience

For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.

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How Culture is Key to Driving Innovation

Last year, while working as Vice President of Digital Marketing & Audience Development at Mediacorp, I was part of a panel of digital transformation experts at an event called "Engaging the Workforce of the Future" hosted by Workday.  I share some of my thoughts in this series of videos from the panel discussion.  In this... Continue Reading →

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