If you want to use LinkedIn to project an image for your company, don’t talk about this from behind your corporate logo. Speak through the people who bring your company values to life: your leaders, your employees.
On LinkedIn: People follow People
4 Ways To Ensure Your Profile Stands Out on LinkedIn
The inimitable Buzz Aldrin (2nd from left), posing for a photo with fellow surviving Apollo astronauts in a photo shoot for Forbes. First impressions matter. Try to recall the first time a larger-than-life character appeared on screen in your favorite movie and instantly stole the show. Often your LinkedIn profile is how you make a... Continue Reading →
Three Simple Tips for your LinkedIn profile, Star Wars Edition
Before you attempt to sell yourself or your company, demonstrate that you are willing to give: Share an interesting item you’ve read about the industry and add your comments. If you met up with an old colleague or met someone interesting at an industry event, people are probably interested in your photos. Even better, write an article yourself or make a video.
5 Stories Often Shared on LinkedIn That Have No Basis in Fact
LinkedIn, just like any other social media network, isn’t free of fake news. So you need to be careful that in sharing to your network of contacts, you aren’t inadvertently contributing to the spread of misinformation.
Content Marketing – The Power of Your Own Audience
Brands' ability to reach their target is directly linked to how much advertising they are buying. By offering genuine value from your content, brands can build their own loyal audiences.
Lessons for Brands from Dreamworks’ “How To Train Your Dragon” series
While 'Dragons' may have all the trappings of a fantasy adventure, the universal charm of Dragons is that it's really about the special bond between a boy and his dog.
Automation vs Experience: Lessons from an Historic Spaceflight
Equipped only with a marker pen and a wristwatch, with some help from his buddy on the radio, Gordo Cooper landed his spacecraft with relative pinpoint accuracy.
Content Marketing: FAQs
I answer some questions about Content Marketing with excerpts from my Content Marketing: Lessons from Hollywood masterclass.
LESSONS FROM HOLLYWOOD: How Brands can use Storytelling to Build a Loyal Audience
For a century, Marketers have been in the business of interruption. That is, inserting their brand messages in between the consumer and the content he is actually trying to get to.
The Curious Case of Paul Flart & How Companies Still Don’t Understand Social Media
When I ask someone, "Why aren't you more active on LinkedIn?" a very common response is, "If my boss saw me posting or editing my LinkedIn profile, or speaking at a conference, he will think I am looking for a new job."
Miguel Bernas 